I use ethical strategy to ground passionate and conscientious clients and creatives in understanding who they are, the logic and responsibilities of their the work, and what their audiences need from them. That logic then becomes the basis for creating their identity and further dictates how and why products and graphics are made, making decisions more objective and deliverables more effective. My identity guidelines are built to help creatives do their jobs while empowering clients to work with them without hampering creativity. Spare brain, hirable perspective, logic peddler, forest from tree identifier, user advocate.