Referrals Section - Stats Card

by Carlos Andres O. P.

The problem ran deeper than expected: how the feature is pitched, how it is displayed, and the language used to communicate it. My client wanted users to take better advantage of this section, and after several conversations and digging into direct user feedback, we finally understood the core issue. There was no clear perceived value because users simply didn't get how it worked, let alone the real benefit or how it impacted them personally. So, I took all that collected data and turned it into clear visual elements.