Longstone IT — identity, website & ecommerce

by Matt Fryer

Brand identity, a bespoke WordPress website, WooCommerce and SEO for Longstone IT, a managed IT business in Kingsbridge, Devon. The cyan hexagonal LS monogram and rounded wordmark give the business a distinctive, approachable identity. That visual language carries through the website, with clear service navigation, generous typography and prominent routes to support. The store is organised around different buying decisions. Visitors can compare business and cyber packages and browse software and services. Software purchase routes are separate from hardware quotation requests, where quantities and indicative estimates help shape the enquiry. Practical resources connect the rest of the experience: a structured support form, a client login hub and a searchable IT glossary. Flexible WordPress content sections make the site manageable as services develop. SEO work covers service and regional page titles, descriptions, business and service structured data, breadcrumbs and legacy URL redirects. Branding, design, development and SEO by Matt Fryer / Stormy Studios, Cornwall. Full Longstone IT case study: https://stormystudios.com/work/longstone-it/