Luce · Ferrari Companion App Concept

by Hüdaverdi Ural

Luce is an unofficial mobile app concept for the first fully electric Ferrari. An electric car asks its owner to plan. Is there enough range for tomorrow, is the cabin warm, where did I park, when will charging finish. Most companion apps answer those questions with a wall of numbers. Luce gives you a sentence you can act on first, and puts the detail underneath it. The interface stays dark and calm so the car is the only thing with colour. Ferrari red does one job per screen: the primary action, the active tab and the live route on the map. Status reads in champagne, so there is no red, amber and green competing for attention.