Ember - Fintech Payment App & Marketing Website

by Hüdaverdi Ural

Ember is a self-initiated UX/UI concept for a Turkish payments app and its marketing site: free instant transfers, a cashback card, 9% savings, credit and bill splitting. Fourteen pages, each at 1440 and 390. One product, one page. Pay, Card, Save, Cash and Split share the same spine: hero, three reasons, how it works, trust, download. Every hero is a three-layer parallax built for handoff. Figma can't scroll, so each layer carries its speed in its name: back 0.2x, mid 0.5x, front 1x. Copy without asterisks: fees on the button, caps on the card, no jargon, nothing a bank would write. The brand, products and numbers are fictional. Photos from Unsplash.