SDR: medical cost-sharing members trust and renew

by Reliqio

SDR is a medical cost-sharing community where members pool contributions to cover each other's healthcare bills. We redesigned the experience around trust: an interactive slider shows how each choice shapes the monthly contribution, one dashboard brings coverage, household, and claims together, and claims are filed online with clear status at every step. Member retention grew from 68% to 90%, and claims now close in 48 hours instead of a week.