DICH™ Shoes // Ecommerce Website Vol.01

by BL/S®

Some projects are just exercises. Some become the beginning of everything A while back, DICH™ started as a masterclass project with Louis Paquet. What began as an experiment eventually became something much bigger. Years later, we came back to it — rebuilt it from the ground up, pushed the art direction further, turned up the volume, sharpened the typography, and asked the most important question: What if we push this even further? Sneakers. Art direction. Typography. Attitude. DICH™ became a playground for figuring out what happens when you stop trying to make things “safe” and start making them yours. And honestly? We still think this one deserves to exist beyond the screen. A real brand. Real sneakers. A real website. For now, Part I. Part II coming soon.