Rebranding for TX Staple Co - Product Infrastructure Lab

by HvBrands

Rebranding for TX Staple Co, a strategic product-infrastructure lab with roots in a Houston fastening-supply business. The client needed an identity that carries that inheritance without romanticizing it. The logomark is derived from the geometry of a loading pallet, with the TX monogram built into its frame. Every element is load-bearing. Nothing is decorative. Creative. Media. Architecture.