Pickle Brand Guidelines — Building Identity with Clarity & Care

by Habitat Creative Company

In healthcare hiring, trust starts with clarity—and so does design. We created the brand guidelines for Pickle, a hiring platform built for clinics and hospitals, where every element needed to feel both tech-savvy and human-centered. From the cheerful lime palette and bold sans-serif typography to the flexible asterisk mark and expressive smiley — every asset was designed for consistency across touchpoints. Whether you're building slides, interfaces, or print, the system holds strong. This isn’t just a logo spec. It’s a living identity made for movement, scale, and care. Hope it makes you smile too 🥒✨