Retail App Walkthrough

by Joel Frank

How We Solved a Common Expo Problem with Figma Tech expos are a battlefield for attention. We’d set up our booth, our team was ready, but the moment they got caught up in a conversation, potential users would just walk right past. No interaction. No engagement. No conversions. We needed a way to capture attention without relying on a staff member. So, I took a page from the retail playbook—the interactive displays you see in phone stores. The idea? A self-guided experience that would educate and convert visitors without the need for a conversation. The only necessary tool...Figma. From wireframes to a fully interactive prototype, we designed an intuitive, touch-friendly experience that let expo attendees explore our software on their own terms. No waiting. No pressure. Just a seamless, engaging introduction to our platform. The best part? The prototype wasn’t just for show—it worked. People stopped, interacted, and even converted on the spot.