Snitcher - Branding

by Jord Riekwel

I try not to pick favourites but working with the Snitcher Team has been one of my 2025 highlights so far. 𝗔 𝗳𝗿𝗲𝘀𝗵 𝘀𝘁𝗮𝗿𝘁 The previous logo no longer properly reflected the brand values so they reached out to me to create something a bit more 𝘱𝘭𝘢𝘺𝘧𝘶𝘭, 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘢𝘣𝘭𝘦, and 𝘤𝘩𝘦𝘦𝘬𝘺. During the sketching phase we left the previous logo behind and started without any bagage. We explored a lot of directions, such as pirates, detectives, submarines, sonars, cats, foxes, racoons, and a lot more. 𝗖𝗶𝗿𝗰𝗹𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 At the end of the sketching phase we came to the conclusion that the logo should be clean and simple, yet strong. We decided to take the previous logo to the next level by making the shape more unique and interesting to look at. 𝗣𝘂𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 By taking the symbol out of the circle and giving it the same 𝘱𝘶𝘯𝘤𝘩𝘺 color as the typeface we immediately made the logo stronger and fresher. By pairing it with the perfect typeface we brought the right amount of playfulness to the branding. And one of the sketched concepts was turned into a mascotte to add a healthy dose of cheekiness.