3d video for a biotech company Evergreen

by Zajno

My first step was designing the “hero” of the video — a protein carrying the radioactive substance, which flies in and defeats the villain in this new universe. The design of the hero was inspired by spacecraft and biomechanical robots. In the initial iteration, the “hero” looked too intimidating and overly detailed, which hindered clarity in the frame and affected the overall mood. By the final iteration, the hero became more elegant and approachable.