M&S Christmas Moment

by Ross Chapman

Marks & Spencer sought to engage their loyal Sparks customers during the festive season with a unique digital initiative. The challenge was to design and launch a digital advent calendar that not only excited and delighted users, but also seamlessly integrated with their existing Sparks loyalty programme. I was tasked with facilitating and leading the design of this digital advent calendar. The project commenced with a Discovery phase, where we identified key customer expectations and technical requirements. Result: Upon launch, the digital advent calendar was met with tremendous enthusiasm, achieving over 100,000 downloads within the first 48 hours—a testament to its appeal and the effectiveness of the design process.