Ingena Product Strategy

by Ross Chapman

I was tasked with transforming IWG’s digital experience across multiple touch-points, creating a unified platform to manage and optimise flexible workspaces. Result: During a four-month engagement, I spearheaded the UX/UI design efforts for IWG's ambitious platform. We initiated the project with discovery workshops to deeply understand IWG's product proposition and long-term vision. This process included creating detailed personas and developing a strategic roadmap to guide future growth and development.