Taiwan Design X Digital Transformation Forum

by Ross Chapman

I joined design leaders from Logitech and McKinsey & Company to share my perspective on the business value of design and how agility and speed have to be the key motivators for businesses to become ever-more customer centric.  For businesses to adopt rapid decision making and flexible working styles, design thinking as a philosophy can be a powerful enabler. Often, decision makers need to be challenged on what they know and be open to challenge, with design and customer centricity creating a safer space to do that.