Wiggle Checkout UX

by Ross Chapman

As Senior UX Designer, I was tasked with iterating the Wiggle Checkout — one of the run-away successes of the eCommerce giants online touch-points with customers. Result: Launched in September 2017, the new checkout journey delivered 3x the value put into the original business case, a conversion improvement by 2.5%, adding circa £1M to Wiggle’s revenues from UX improvement alone.