Pickle

by Habitat Creative Company

Pickle is a healthcare job marketplace that connects clinicians with healthcare companies. Rebranding Pickle included the design of the website and product design system. This comprehensive project covered brand strategy, visual ideation of 4 directions, finalizing the chosen one into detailed brand guidelines, logo design, and finally scaling the brand into marketing collateral, website, and product. After the launch, Pickle experienced an increase in website traffic, positive feedback from users, and unexpected inquiries from investors.