Field House Brewing Co. – Merch Design

by Kyle Humber

I was inspired by my Faculty Brewing merch design to start up a series of bold and somewhat vintage merch designs. I decided I'll work on breweries for now and who knows where that might lead! Field House Brewing Co. is a great brewery nearby in Abbotsford, BC (I love their salted black porter). Their aesthetic is quite minimal, and their main font is quite thin, so I decided to shake things up for them and go bold! Typical me. The balance of interweaving cursive and the bold slab serif play off each other well, creating abstracted letterforms whilst staying legible. I decided on orange because one of their core beers is their Dutch Pale Ale which has an orange label.