Reinventing the mobile application

by Rob Scholten

Our app suffers from numerous bugs and slow performance, resulting in a poor mobile user experience and time-consuming maintenance. Customers primarily use the app to respond quickly to WhatsApp messages, making fast notifications and efficient, bug-free mobile functionality critical for maintaining customer satisfaction and business efficiency. For this I conducted (user) research. The outcomes were thoroughly discussed with my product manager. Given the limited scope and shifting focus of the team, we decided to improve the application incrementally. To determine the focus areas, we prioritized the outcomes with stakeholders based on frequency and user pain. Read the full case study https://www.robscholten.nl/case-inboxapp