Bats! My personal logo design and branding

by Alex Tass

Hey Layers community! My name is Alex and I am a graphic designer specialized in logo and brand identity design.  This is my personal logo: the bat. When I started this career path almost 2 decades ago my first clients were from the clubbing industry (djs, clubs, events, venues, festivals) so basically nightlife. I was also working mostly at nights and because these 2 reasons I named my first design studio Nocturnal. The bat came as a natural symbol and icon. Should I also add into equation that I was born just south of Transylvania, the home of the famous Dracula? :D Few years later when I decided to focus on an independent self employed career and specialize in logo design and in brand identity I only kept the bat symbol which became my main logo. Because I am always attracted by colors and geometry I felt this need to play with my symbol and to give it various alternate looks this leading to a dynamic logo and branding system.  Here you can see my main logo and some of the variations created and used during years for and on various platforms and situations.  If you want to learn more about me and my works or if you have a project in mind I invite you to visit my portfolio website https://alextass.com/ or you can send me an email at hello@alextass.com