CJM for AI Startup

by Yura Yarokhovich

I haven’t been able to find Customer Journey Maps at Layers, but they are an inevitable part of product design work. And they can be beautiful, in my opinion (: Before the design process of the product started, the founder and I spent time on customer discovery and then on customer development (deliverables are 10+ CJMs and core JTBDs; we even created design system for internal docs to speedup the process). Here’s a sneak peek of the AS-IS customer journey map for one of the primary personas we have identified. Under the fold, there are powerful sections which I can’t share, but they are: • Thinking + Feeling • Factors leading to negative experiences • Opportunities. Actually, you create CJMs mostly because of those information and socialize them among the team to make aligned decisions. If research deliverables are interested for the community, I can share more on it in the future. https://kaiwa.tech