False Door

by Bartek

🚪🧪 How a false door experiment can help you build a better app: → Measure user interest → Reduce development efforts → Prevent you from launching the wrong thing → Streamline your feature roadmap → Collect insights to guide your feature growth How can you use a false door? Say you're considering adding a new feature to your app. Design the entry point to this feature so users can find it and navigate to it e.g Invite friends When a user taps on this 'feature', they're taken through a dummy version of the experience, typically frontend (FE) only, with no backend (BE) operations, which then ends with an explanation that the feature is in development. Why is this so useful? Guiding users through the false door captures their intent, answering questions like: 'Do users want this feature? Would they use it? Would they find it valuable?' Capturing feedback along the way can help you make an informed decision on whether or not to pull the trigger on the feature, how to improve it or forget it an shift focus on something else.. All while moving fast and NOT spending all your recourses on launching an invalidated feature Momentum🔑