Sword and Target

by Tatiana O'Toole

Rejected logo concept for an abrasive shot company. It originated from the comment that the shot cut through like a sword instead of an arrow, and this little guy was born. I personally very much liked it until a board member turned it down. It's very frustrating when people who had no involvement in the design process veto something you worked very hard on at the very end. This was definitely part of the origin story of how in my scope of work now, I require all people involved in feedback to be involved in process, to have them listed out at the beginning, and to keep that number very low to avoid design by committee nightmares.