Out in the Wild

by Tatiana O'Toole

Another brand illustration for Ness. There was a bit of a disagreement between myself and the client during the project. They leaned heavily into the Nessie connection of their brand- wanting story book illustrations with castles and lochs that users would fall in love with. I recommended that they went with scenes the user would be familiar that would be related to the topic with while including small "winks" in the illustration towards Nessie and Scotland. Since the primary goal of the illustrations was to cue users of what information they were about read, I felt my solution would stay more on topic and keep the user grounded in the copy. However, there comes a point where you can not argue your point any further with your client, and you just go with their direction. Honestly, I loved making these illustrations even though I did not think they would achieve what the client needed at the time for their business. They're some of my favorite brand illos I've done, but I wish we had shifted the content to help cue the user better. We got so caught up with the magic of the Loch Ness Monster that we forgot what we were doing in the first place.