Here’s my take on the app icon contest!

by James Kim

Thought process:
 I took the time to carefully soak in the visuals, brand, and core messages from Supernotes' website. After multiple design iterations, I translated the feeling of vibrancy, fun, and friendliness into colorful flying cards. The flying notecards express freedom of thought and breaking away from static folder-file structures of note systems. I deliberately chose notecards for the app icon because when I looked at competitors like Notion and Obsidian, their app icons represented their unique approaches. For example, Notion uses the concept of blocks, hence the block illustration in the app icon and company logo. Obsidian's logo is literally a chiseled obsidian rock to represent sharpened thinking. Now, for Supernotes, it was clear from the website that the notecard concept inspired by the Zettelkasten system is their unique approach. There you have it! Here’s the app icon that: 1. Represents Supernotes’ uniqueness among other competitors through highlighting the concept of notecards. 2. Adheres to the current brand personality of vibrancy, fun, and friendliness, expressed through the colorful flying cards. 3. All colors used to create the icon are extracted from the website’s code to precisely match the visual brand. Thank you for the fun contest! :)