Java Junction Coffee Ordering and Membership program app
by MengChi Chang
Last year, I started a project with ChatGPT and it played as a business owner for a local cafe. I used that project to learn Figma's new features, namely variables and advanced prototyping. I also share some of the design files here on Linkedin. Feel free to flip through my posts, and you will find many, or just check my Figma community profile. (Link in comment) Near the end of 2023, I started to learn motion design with Jitter. After that, I started to create motion videos for my projects. I shared a few in my previous posts. Gradually, I had an idea in my head: "What if, we can show the case study in video format, wouldn't it be nice for the viewers? not only it is much more captivating but it solves the problem that people don't read text on the website. With Video, you get to narrate your story, It's a win-win, isn't it?" What to show in the story? I chose the most important and the 2nd important user story. Create screens for all of them and animate in Jitter. As I conducted this project, I gained more and more clarity on the talks that Airbnb CEO Brian Chesky gave at Config 2023, about Product Marketing. We design things to solve problems for USERs, the output is a list of features, and we need to have USERs use the features, and by then everything comes to a full circle. To have users, we need to know how to market it and reveal the problems users are facing, sometimes it's not obvious to the users, because as humans, we often settle. And marketing needs great stories. A great photographer uses one shot to tell an in-depth story. But most of us do not have the skill set to use just one static image and convey the whole story. Storyboard can work, stop motion came into play, and as frames per second get higher, we have video. And to be more captivating, we add audio. Then AR, VR... I digress. My point is: learn how to tell a story. I chose motion graphics. What would you choose? ---- Hey, I am MengChi, and I am available for work! It's new year, and my calendar is quite vacant right now. If you are interested in envisioning your ideas through motion video like this one, DM me or send an email to mengdesigntw@gmail.com