Plausible – Branding

by Jord Riekwel

Plausible is an easy to use and privacy-friendly Google Analytics alternative and at the end of 2023 I had the pleasure of working with them on a redesign of their logo. They had already landed on the letter P with purple colors, but they needed a refresh. The goal was to combine the letter with some symbolism related to the product. I sketched 60 different concepts, a few of which can be seen here, which formed the base for the final logo.