Small Bets redesign

by Eli Schiff

I've enjoyed the content Daniel and Louie have put out with Small Bets. That said, a strong business philosophy deserves a strong design presence to back it up. Daniel is a great copywriter, but his words didn't shine in the previous design. The emphasis of the header and subheader were inverted, reducing the impact of the provocation. Now, it's proper: "Interested in entrepreneurship, **Forget about starting a company**" Beyond that, I aimed to highlight the community. Before it was siloed away in an odd sidebar widget. Now it's exposed as a selling point for the program. Check out the live site at https://smallbets.com/