Pond Foundation foliage logo
by Zlatko Najdenovski
From a childhood memory to a mission-driven organisation Amidst all the chaos of life and the hustle and bustle of work, the symbol of a pond acts as a sacred place for organisations to find calm and make wise decisions. Founded on that premise, Pond Foundation has grown into a global mission-driven brand, guiding organisations to strong climate action. But to ensure their brand messaging was delivered properly, Pond Foundation needed a brand new logo and a website redesign. So, Scott and Sam decided to go with me not only because of the quality of work I provide but also because we clicked on a deeper level.