Sort My Kit Logo

by Zlatko Najdenovski

What kind of feelings does this logo instil in you? Hint: If it makes you nervous, you are a perfectionist. 😁 Explanation. It's a logo proposal for a web app that helps you make inventories. So, the psychological profile is people who tend to be perfectionists. I decided to craft a logo that should be a pessimistic visual statement to them that it's never gonna be perfect and they should face that. 🤷‍♂️ Because if you take the red dot from the “i”, then the stack of dots becomes complete, but then the “i” becomes capless, and vice-versa. I foresee how the animated version can better give that statement to the users.