Backpack Group — Logo

by Kreativa

In essence, Backpack uses real-life data to simulate and predict the behavior of commercial spaces across multiple systems and utilities, such as energy, water, and waste. With that in mind, our approach to designing characteristic brand elements, as well as color systems, was a metaphor for the versatility of spaces, systems, and product tiers coexisting in harmony — similar to how puzzle pieces seamlesly snap together. Read about it in our case study: https://kreativa.studio/case-studies/backpack-group/