There’s often a gap between wanting to share something and actually sharing it. A referral flow can technically work with nothing more than a “Copy link” button, but that still leaves the user with the work of deciding where to go next, opening another app, finding the right person, pasting the link, and sending it. Each of those steps is small, but small steps add up. For this invite experience, the goal was to shorten that distance. Give people immediate access to the channels they’re already likely to use — WhatsApp, Instagram, Facebook and SMS — while still supporting the familiar system share sheet for everything else. It’s a relatively small interaction, but that’s often where good product design lives: understanding what the user is trying to do after they tap the button, and designing beyond the button itself. The easier it is to go from “I should invite someone” to “sent”, the better the feature can do its job.