Brand direction + logo for Zachwyt. In Polish, “zachwyt” translates to delight / wonder / admiration — that instant “wow” feeling. That meaning became the core of the identity. For this shot, I focused on: Wordmark with a bold, slightly playful character and custom letterforms Sparkle/star accents to express the “wow” moment without being cheesy Color direction built around energetic lime with warm + cool contrasts Supporting lockups & typographic snippets to show how the brand can live across touchpoints.