Title: Brand Identity — From Factory Floor to Digital Presence Description: Most factory websites read like spec sheets. anglingear.com is different — it reads like a factory owner telling you what matters. The brand identity system: • Primary: Deep green (#2c5530) — manufacturing precision meets outdoor heritage • Secondary: Amber (#e8a838) — warmth without looking like a tractor brand • Typography: Segoe UI stack (system-native, zero-load) — clean on any device • Tone: "Factory floor voice" — direct, experience-backed, no marketing fluff The "Our Commitment" section breaks into 5 visual trust blocks (BSCI, ISO 9001, ISO 14001, CE, REACH). Certifications are prominent — B2B buyers verify, they don't browse. This isn't a portfolio piece. It's a working factory site with design coherence — harder than any concept project. 🔗 anglingear.com Tags: #brandidentity #typography #colorsystem #B2Bbranding #factorywebsite #industrialbranding