Design tip from the Soma project: Not everything on a website has to “pop.” Sometimes, the most powerful thing you can do is make your interface feel safe, not loud. For Soma, I focused on softness: generous spacing, calm typography, quiet motion, and emotionally aware copy. Because when someone’s overwhelmed, clarity and stillness are the best features. Design isn’t just what we see, it’s how it makes someone feel. Check out the Soma mini case study here -