Why “pretty” pages still flop After putting out more Framer builds than I can count (I stopped around #25), I spotted a pattern: most landing pages don’t tank because of bad design, they tank because of bad structure. Here’s the checklist I use on every project: Clarity > cleverness\ Your hero has one job: scream  what you do, who you help, why it matters. Hierarchy is king\ Big headline, comfy whitespace, quiet body copy. If everything shouts, nothing’s heard. One page, one goal\ Every section should nudge the visitor toward a single action - book the call, join the list, grab the download. Pick one. Commit. Nail these three and even a plain page converts. Miss them and the slickest visuals still miss leads.